Fair question, and the honest answer is arithmetic. Protein carries 4 calories per gram, so 20 grams is 80 calories. The pouch is 100. That means 80% of what you're eating is the protein itself — there's no sugar and no gelatin taking up the room. Most gummies get this wrong because gelatin and collagen count toward the label number. There's neither in here.

One pouch. That's the serving — the whole thing, every time. There is no per-bear number to do maths on, and you'll never find one anywhere on this site or on the pack.

Fair. That reputation was earned, and it was earned by maltitol — a sugar alcohol that mostly survives digestion intact and then goes to work on your large intestine. We use erythritol instead, plus natural flavors: it's largely absorbed before it ever gets that far. No maltitol, no sorbitol — it says so on the pack. And the 4g of fiber in every pouch is fructooligosaccharides, a prebiotic your gut bacteria actually want.

Pea protein is low in methionine. Rice protein is low in lysine. Together they cover all nine essential amino acids, which is why they're blended and not chosen. The full panel is published, not summarised.

Per gram, yes — whey powder is the cheapest complete protein there is, and we're not going to pretend otherwise. The honest comparison is per gram you actually eat. If the shaker's been in the sink since Tuesday and the tub is still 80% full, the powder's real cost per gram is a lot higher than the label suggests.